CHRO Series THAILAND

The Synchronized Enterprise:

Harmonizing Tech, Talent, and Transformation

26 – 28 August 2026

Bangkok Marriott Marquis Queen’s Park

Bangkok, Thailand

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#CHROSeriesThailand

THE SYCRHONIZED ENTERPRISE: HARMONIZING TECH, TALENT & TRANSFORMATION

The era of "waiting for the future" is over. In 2026, the Thai HR landscape has reached a definitive turning point. We are no longer just discussing the potential of AI; we are managing its integration into every facet of our organizations—from payroll automation to predictive talent planning.

Key themes for 2026 include:

✔ The AI-Human Synergy
✔ Navigating the Thai Talent Crisis
✔ The Digital Employee Experience (EX)
✔ ELeadership in Constant Flux

This year, the event structure has been updated to:

✔ Workshop 1: August 26, 2026
✔ Main Conference: August 27, 2026
✔ Workshop 2: August 28, 2026

Join 150+ CHROs for high-level networking, best practice sharing, and insights from top HR thought leaders to drive business success.

Key Benefits of Joining CHRO Vietnam 2025

  • Tailored Advanced Learning Tracks
HRM Asia places significant emphasis on digital transformation in HR, especially with advanced data analytics, AI, and automation in HR practices that slowly changing the spectrum of HR transformation in Vietnam. This offers deeper knowledge of digital trends, which will equip the businesses for the transition in the future.
  • Customised for Top Executives
The conference is meticulously tailored to meet the specific needs for HR leaders across diverse industries, catering to a wider audience from mid-level heads to C-suite executives. The content offers in-depth insights which helps organisations in Vietnam to expand and optimise their HR strategies to align with broader and latest trends.
  • Exploring Next-Generation Solutions
Engage with top-tier sponsors and leading global brands that bring advanced HR tools and services to the table, offering innovative solutions that may not yet be available in Vietnam. This allows attendees to gain early access to transformative technologies that enhance talent management, performance tracking, and workforce planning, providing a competitive edge in today’s fast-evolving HR landscape.

CHRO Series Thailand

26TH AUGUST: WORKSHOP 1

Date: 26th August 2026
Time: 9.00am-5.00pm
Trainer: Reserved for SMU

DAY 2: CHRO WORKSHOP AGENDA

ESG Masterclass - Improve Employee Engagement, Productivity and Corporate Compliance  

Date: 26th August 2025
Time: 8.30am-4pm
Masterclass Leader: Joanne Flinn, Chairwoman - The ESG Institute

WORKSHOP DELIVERABLES

Thought leader, award-winning author and respected international keynote speaker, Joanne Flinn has brought inspiration, insight, and action to audiences across countries and industries. Her deep experience enables her to share true insights about digital disruption, change and leadership. Her empathy and realism help people succeed in business and life. As the Chair of the Environment, Social and Governance (ESG) Institute, Joanne works with Chairman and CEOs of global entities to develop, scale and deploy sustainability strategies.
This Masterclass program equips participants with:
  • The ability to identify critical social and governance factors where HR leadership can create financial value and how this can be quantified and assessed. 
  • Strategies to demonstrate how HR plays a crucial role in the business case for environmental sustainability, profitability, and achieving organizational objectives. 
  • Skills to select appropriate ESG priorities to attract and retain top talent. 
  • Techniques to leverage HR's position to enhance customer relationships and brand reputation through transparent ESG reporting. 
  • Knowledge of key external stakeholder expectations regarding ESG performance to effectively communicate value to the CFO. 
  • A roadmap to develop and maintain the organization's ESG credentials and avoid the risk of greenwashing. 

WORKSHOP AGENDA

CHRO AGENDA

AGENDA SUBJECTED TO CHANGES

27-AUGUST : CHRO MAIN CONFERENCE AGENDA

8.00am
Registration & Networking
8.50am
Organiser’s Welcome Address
8.55am
Chairperson’s Opening Remarks

9.00am
KEYNOTE SESSION
The CHRO Playbook: Building Change-Resilient Teams in 90 Days
  • Phase 1: The Trust Reset (Days 1–30): Establish psychological safety by implementing "Radical Transparency" regarding AI and structural pivots, neutralizing the "fear of the unknown" that stalls productivity.
  • Phase 2: Micro-Agility & The "Quiet Hour" Protocol (Days 31–60): Introduce small, iterative work cycles and strict digital boundaries to recover cognitive bandwidth, allowing teams to master new tools without hitting a burnout wall.
  • Phase 3: Embedding the Resilience Loop (Days 61–90): Solidify change as a core competency by rewarding "Learning Velocity" over "Perfect Output," creating a sustainable feedback loop that prepares the workforce for the next wave of disruption.

9.30am
PANEL DISCUSSION
The Talent Tug-of-War: Navigating Thailand’s Brain Drain and the New Foreign Influx
  • Reversing the Brain Drain: Explore how Thai organizations are evolving their work culture—moving away from traditional hierarchies toward high-growth, purpose-driven environments—to retain the best local tech and leadership talent.
  • Integrating the "New Thai" Workforce: Analyze the impact of the 10-year LTR visa on the local ecosystem, focusing on how to effectively integrate highly skilled foreign professionals into Thai teams to foster knowledge transfer and cross-border innovation.
  • Agile Mobility as a Recruitment Tool: Discuss the shift from "rigid relocation" to flexible, project-based global mobility, allowing companies to bridge critical skills gaps in AI and digital transformation by tapping into a borderless talent pool.



10.15am
Reserved for Sponsor

10.45am
Morning Tea Break
11.15am
Reserved for Sponsor

11.45am
CASE STUDY
ThaiNamthip’s (Coca-Cola Thailand) Digital Leap: Cutting HR Workload by 50%
Faced with a workforce of 8,000 across 63 provinces, ThaiNamthip (Coca-Cola Thailand) moved beyond legacy hurdles to become a digital leader. By integrating a mobile-first SAP ecosystem, they transformed HR from a paper-heavy administrative function into a streamlined, strategic engine.
  • Mobile Self-Service for Field Workers: Transitioned thousands of front-line staff to mobile-first leave and attendance approvals, eliminating manual "paper trails" and reducing the administrative workload by 50%.
  • Single Source of Truth: Consolidated payroll, core HR, and talent data into one cloud ecosystem, enabling leadership to use predictive analytics for real-time workforce planning.
  • HXM-Driven Engagement: Prioritized "Human Experience Management" by providing consumer-grade app interfaces, directly resulting in higher engagement scores and regional "Best Employer" recognition

Charaspak Karnplumchit, Head of HR – Coca-Cola Thainamthip

12.15pm
Fireside Chat
The AI Power Couple: Syncing the CAIO and CHRO for an Ethical Workforce

  • Forging the "Human-Tech" Synergy: Discover how to align technical AI roadmaps with human talent strategies to ensure that automated workflows augment rather than replace the unique strengths of your Thai workforce.
  • Building a Foundation of Digital Trust: Discuss practical frameworks for ethical AI governance that address data privacy and algorithmic bias, moving beyond "legal compliance" to create a workplace where employees feel safe and supported by technology.
  • Data-Driven Upskilling at Scale: Learn how the CAIO’s predictive tools and the CHRO’s talent development plans merge to identify exactly which skills your teams need to stay competitive in an autonomous economy.

Pratana Pam Khoongumjorn, Chief People Officer – CardX

12.45pm
Lunch & Networking
02.00pm
INTERACTIVE ROUNDTABLE DISCUSSION GROUPS [60 MINS]

Ask the experts and have your say! Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in a roundtable of their choice, which has close relevance to their area of expertise and/or scope of responsibility. We will conclude with a 15mins sharing session, where each Roundtable Leader will present key highlights and takeaways from the group discussion.


ROUNDTABLE A

The Mentorship Loop: Bridging Gen Z and Boomers Metrics
ROUNDTABLE B

The Loyalty Shift: Retaining Top Talent When the Budget is Lean
ROUNDTABLE C

Screening the Next-Gen Workforce: Building Trust in a Digital-First Hiring Environment

Roundtable Leader:
Archan Bahulekar
Director Sales, Asia
First Advantage
ROUNDTABLE D

The AI Bonus: Redefining "Fair Pay" When Machines Do the Heavy Lifting
ROUNDTABLE E

The Autonomous Office: How AI Agents Redefine Work
ROUNDTABLE F

Humanizing the Bot: Ethical AI for the Thai Workplace
03.00pm
Reserved for Industry Partner

03.30pm
Afternoon Tea Break
04.00pm
PANEL DISCUSSION
Who Do You Actually Retain? Rethinking Talent Strategy in a Lean Economy
  • The 80/20 Retention Audit: Move beyond job titles to identify the "Critical Core"—the specific roles and individuals driving 80% of organizational value—to ensure limited retention budgets are allocated for maximum ROI.
  • Purpose over Paychecks: Shift from generic bonuses to "Growth as Currency," utilizing executive coaching and global project exposure to engage high-potentials who prioritize career legacy over short-term financial gains.
  • Cultural Incentives: Explore hyper-localized, non-monetary rewards such as "lifestyle hours" and multi-generational family health benefits that resonate with the modern Thai workforce's focus on work-life harmony.
Moderator:

Luckana Sookthong, Regional Head of HR, APAC – Rhenus Logistics

Panelists:

Helen Snowball, Chief Human Resources Officer - Thai Union Group PCL.

Montarat (Tarn) Suwannanit, Country Head of People & Culture - Air Asia

04.30pm
PANEL DISCUSSION
The Productivity Shift: Redefining Performance in the Age of AI Agents
  • From "Volume" to "Value": Transition performance KPIs away from task completion and toward "human-only" outputs like complex problem-solving, emotional intelligence, and strategic decision-making.
  • The AI-Augmented Benchmark: Establish new performance baselines that account for the 40–60% productivity gain from AI, ensuring expectations are recalibrated for a higher-speed business environment.
  • Measuring Intellectual ROI: Learn how to track and reward "creative capacity"—the newfound time employees have to innovate and drive revenue once freed from administrative drudgery.

Arindam Mukherjee, Group Chief Human Resources Officer & Head of Sustainability - Hi-Tech Apparel




05.15pm
Closing Remarks & End of Conference

28TH AUGUST : WORKSHOP 2

FROM ADOPTION TO VALUE: HR's Role When Everyone Has AI Agents



Date: 28th August 2026
Time: 9:00am-5:00pm
Facilitator: Joanne Flinn
Thinkers50 Radar 2026 | Former PwC Country Head | Author, Greensight | Chairperson, ESG Institute (B Corp)

68% of Thai organisations have begun implementing AI agents, the highest rate of any country surveyed. Your workforce trusts leadership more than most. The adoption race is over. You won.

But adoption without value is just expensive experimentation. And in a culture where kreng jai shapes what gets said, and what stays silent, the gap between what is deployed and what is working may be wider than your dashboards show.

The technology is the easy part. The transformation is the hard part. And this is HR's territory.

In this post-conference workshop, Joanne Flinn will work with you to convert Thailand's adoption advantage into measurable human value, building on the trust your culture provides, while surfacing what kreng jai keeps hidden.

WORKSHOP AGENDA

08.30am
Registration & Coffee
09.00am
Session 1: The Adoption Trap

You deployed. But did you deliver? This session distinguishes adoption metrics from value realisation, and names what gets lost in between.

  • Why Thailand's 68% adoption rate is both an advantage and a risk: speed without value compounds cost, not capability
  • The value leakage points: where AI deployment typically fails to convert into human performance
  • What your adoption dashboards are not measuring, and what they should

Working exercise: Review one AI deployment in your organisation. What was promised? What was delivered? Where did value leak?

10.30am
Morning Coffee Break & Networking
11.00am
Session 2: The Trust Dividend

67% of Thai employees trust their leaders, significantly above the global average. This is rare. This is valuable. This session explores how to invest it wisely as you create people + AI value.

  • Why trust accelerates adoption but does not guarantee value, and what bridges the gap
  • The kreng jai factor: what is kept silent, and how to create space for clean signals
  • Building feedback architecture that respects hierarchy while surfacing truth

Working exercise: Design one mechanism that lets your workforce signal AI friction without losing face. What would make it safe to speak?

12.30pm
Lunch Break & Networking
1.30pm
Session 3: The Value Architecture

Moving from deployed AI to delivering AI that works for people and the business. This session builds the architecture that converts adoption into measurable human value, and addresses the governance now taking shape.

  • The 70% question: which AI deployments are genuinely valuable, and which are expensive habits?
  • Value indicators HR should own: capability lift, time recovered, decision quality, workforce confidence
  • The governance signal: Thailand's PDPA already covers automated decisions, and the draft AI Law flags HR decision-making as high-risk, likely to require impact assessments. Local law, ahead of the curve, internationally
  • From AI as cost reduction to AI as capability amplifier: the reframe that changes everything 

Working exercise: Build your value architecture for one AI deployment. What metrics would prove it is working? What would prove it is not?

15.00pm
Afternoon Tea Break & Networking
15.30pm
Session 4: Your Value Realisation Plan

Thailand adopted first. Now lead on value. This session converts insight into your 100-day action plan.

  • Explore the five value indicators
  • Where Thailand's cultural strengths accelerate value, and where they create blind spots
  • Your 100-day plan: one transformation to review, one value metric to install, one conversation to have about what is not being said

You leave with: a value realisation scorecard that integrates people and ai, a trust dividend assessment, and a 100-day plan that converts Thailand's adoption lead into lasting advantage.

5.00pm
Closing Remarks & End

2026 CHRO SPEAKERS & MODERATORS

Helen Snowball

Chief Human Resources Officer
Thai Union Group PCL

Pratana Pam Khoongumjorn

Chief People Officer
CardX

Charaspak Karnplumchit

Head of HR
Coca-Cola Thainamthip

Luckana Sookthong

Regional Head of HR – APAC
Rhenus Logistics

Joanne Flinn

Chairperson
The ESG Institute

Prof. Sun Sun LIM

VP (Partnerships and Engagement), Lee Kong Chian Professor of Communication & Technology
Singapore Management University

Archan Bahulekar

Head of Sales, Asia
First Advantage

CHRO THAILAND PARTNERS

ASSOCIATE SPONSOR

EXHIBITOR

ticket prices and information for CHRO Thailand

Delegate Pass
*For in-house HR professionals and end-user organisations
26 August 2026: Workshop 1 US$ 699 per delegate
27 August 2026: CHRO Conference US$ 499 per delegate
28 August 2026: Workshop 2 US$ 699 per delegate
[Bundle A] 2-Day Event (CHRO Conference and Workshop 1) US$ 1049 per delegate
[Bundle B] 2-Day Event (CHRO Conference and Workshop 2) US$ 1049 per delegate
[Bundle C] 3-Day Event (CHRO Conference and Two Workshops) US$ 1,299 per delegate
Vendor Pass
*For HR technology, solutions, and service providers 
26 August 2026: Workshop 1 US$ 699 per delegate
27 August 2026: CHRO Conference US$ 999 per delegate
28 August 2026: Workshop 2 US$ 699 per delegate
[Bundle A] 2-Day Event (CHRO Conference and Workshop 1) US$ 1,399 per delegate
[Bundle B] 2-Day Event (CHRO Conference and Workshop 2) US$ 1,399 per delegate
[Bundle C] 3-Day Event (CHRO Conference and Two Workshops) US$ 1,549 per delegate

Take advantage of our Advance Saver pricing up to July 31, 2026..
Note: Prices will increase after this period.

Register now

Reserve your
tickets now.

The CHRO series promises to be exciting this year.
But it'll be even better with you with us.

Helen Snowball

Chief Human Resources Officer – Thai Union Group PCL
Bio

Helen is an internationally experienced Chief People Officer with a proven track record of delivering significant business transformation and impact across diverse global environments, from scaling tech companies like PropertyGuru to established organizations such as JLL (Asia Pacific), Kraft Foods (UK), and Coca-Cola Amatil (Australia); Helen joined Thai Union Group in January 2026 as their new CHRO.

With a diverse background in Business Management, Sales Leadership and Human Resources, Helen has accumulated the perfect blend of commercial acumen, strategic vision, and digital fluency that enables her to deliver organization-wide transformation and cultivate future-ready, people-first strategies aligned to meaningful and measurable business outcomes.

Pratana Pam Khoongumjorn

Chief People Officer – CardX
Bio

A data-driven and progressive HR executive, Pratana Pam Khoongumjorn is the Chief People Officer at CardX, a fintech subsidiary under the SCBX group. With nearly two decades of experience across the United States and Southeast Asia, she focuses on transforming human resources from an administrative function into a practical, high-impact business partner.
Prior to joining CardX, she served as the regional HR leader at Taboola and held head-of-department HR roles at Kaidee and Park Hyatt Bangkok. Her foundational expertise spans organizational design and project management, having previously driven large-scale initiatives for global companies including Allergan, Abbott, and Oracle in the U.S.
Based in Bangkok since 2017, Pam holds a Bachelor’s degree from the University of California, Irvine. Rather than relying on traditional HR playbooks, she favors a pragmatic approach centered on data, operational efficiency, and building real organizational culture. Outside the office, she values clear, no-nonsense communication and helping teams navigate change with agility and a sense of humor.

Charaspak Karnplumchit

Head of HR – Coca-Cola Thainamthip
Bio

CHARASPAK KARNPLUMCHIT is a senior human resources executive recognized for combining business-driven people strategy with strong employee engagement and organizational transformation capabilities. She currently serves as Senior Vice President – Human Resources at ThaiNamthip Coca-Cola, one of Thailand’s leading beverage companies and the Coca-Cola bottling partner in the country.

With experience across telecommunications, retail, industrial, and logistics sectors, Charaspak has held leadership roles in organizations including AIS, Siemens, Central Group, and Flash Express. Her career reflects a consistent focus on talent development, organizational effectiveness, culture building, and modern HR practices aligned with business growth.

She is known for advocating inclusive leadership, frontline employee care, and workplace cultures that balance performance with humanity. Her leadership style is often associated with high energy, direct communication, and strong emotional connection with employees across all levels of the organization.

Charaspak has also contributed to initiatives related to employer branding, diversity and inclusion, employee well-being, and leadership development, helping strengthen organizational reputation and employee experience in competitive talent markets across Thailand.

Luckana Sookthong

Regional Head of HR, APAC – Rhenus Logistics
Bio

Luckana is a seasoned HR executive with over 20 years of HR leadership experience across multinational corporations in the oil & gas, automotive, logistics industries.
Currently serving as Regional Head of HR – APAC at Rhenus Logistics, a German global logistics business, Luckana drives regional HR strategy, talent development, and organizational transformation across the Asia-Pacific region. Prior to this, she held the position of General Manager – Human Resources at Mercedes-Benz (Thailand) Ltd. for nearly 7 years, where she led people strategy, cultural transformation, and total rewards programs. Her career also includes senior HR roles at Shell and Chevron, where she built deep expertise in compensation & benefits, talent acquisition, employee relations, and organizational development.
Known for her strategic mindset and people-first approach, Luckana is passionate about building high-performing cultures, leveraging HR technology, and developing the next generation of leaders across the region.

Joanne Flinn

Chairperson – The ESG Institute
Bio

Thinkers50 Radar 2026. Affiliate Faculty, SMU Academy. Chairperson, ESG Institute (B Corp).

Most AI-and-workforce conversations are led by people who’ve never sat at an executive committee table nor on the board of directors. Joanne has. As Country Head of Financial Services Consulting at PwC Thailand, as Head of Change on the IT ExCo at DBS and now as a Senior Accredited Director, she’s spent 35 years in the room where transformation budgets get approved, talent strategies get challenged, and boards ask “what’s this actually going to cost us?” and “what will we get for this investment?”

Her ClearSight research across 20 Asian exchanges tracks the gap between what organisations report and what they’re actually ready to deliver. And the human dimension — discretionary effort, adaptability, institutional judgment — is the piece no dashboard captures and no AI replaces.

Her sense of humor spices up her masterclasses… A day with Joanne connects what your board, your CFO, and your people strategy need — together, not in silos.

Author of Greensight. Currently writing ClearSight: The Director’s Guide to Long-Term Value.

Prof. Sun Sun LIM

VP (Partnerships and Engagement), Lee Kong Chian Professor of Communication & Technology – Singapore Management University
Bio

Sun Sun Lim is Vice President, Partnerships & Engagement and Professor of Communication and Technology at Singapore Management University. She has extensively researched the social impact of technology, focusing on technology domestication by families, future of work and AI ethics.
She has over 100 academic publications including Transcendent Parenting: Raising Children in the Digital Age (Oxford University Press, 2020) and articles in flagship journals including Nature, Journal of Computer Mediated Communication and Big Data & Society. Her latest book is Humanising Technology: Reflections on Design, Ethics and Inclusion (World Scientific, 2026), a collection of 50 of her opinion editorials. From 2018-2020, she was Nominated Member of the 13th Parliament of Singapore, raising issues such as governance of big data, priorities in digital literacy education, and digital rights for children. She is an honoree of the inaugural Top 50 Asia Women Tech Leaders Award 2024 and is a Fellow of the International Communication Association and the Singapore Computer Society. She frequently offers her expert commentary in international outlets including Wall Street Journal, New York Times, Bloomberg, Guardian, Scientific American, South China Morning Post and writes a monthly technology column in Singapore’s largest circulation broadsheet The Straits Times. She has a PhD from the London School of Economics and an Honorary Doctorate from the University of Copenhagen.

Archan Bahulekar

Head of Sales, Asia – First Advantage
Bio

Archan has 15 years of experience in driving B2B enterprise sales – including the past six years in the screening industry across APAC. He has a deep understanding of the background screening industry, having worked closely with strategic clients across industry verticals, collaborating and partnering with cross-functional leaders to ensure rolling out the best solutions and technology.

Archan holds a bachelor’s degree in commerce, majoring in Finance and Accounting, from the University of Mumbai. He is also the co-author of the Kindle e-book “Full Stack Salesperson: A Guide to Selling in Today’s Hi-Tech World” — a testament to his passion for sharing sales excellence and delivering exceptional client buying experiences in the tech sector. Based in Singapore for most of his career, Archan enjoys meeting people, live concerts and spending time with family.