CHRO Series PHILIPPINES

Navigating the Future of HR:

Shaping Innovation and Growth in Philippines

12 – 13 February 2025

Seda BCG Hotel, Manila

Brought to you by:

#CHROSeriesPhilippines

CHRO INSIGHTS: NAVIGATING FUTURE OF HR IN PHILIPPINES

The CHRO Philippines 2025 conference is a groundbreaking event that positions the future of work at the forefront. Our guiding theme is more than just a catchy slogan; it serves as a strategic roadmap for HR leaders navigating the ever-evolving business landscape.

At this transformative gathering, CHRO experts from diverse industries will share practical solutions for cultivating purpose-driven workplace cultures and amplifying human potential. Our comprehensive program features dynamic discussions on the latest HR strategies and trends, the technological edge, organizational culture and leadership, and reimagining enterprises to thrive in the future.

Join us in this remarkable journey. Together, we are shaping a future where work is not merely a task, but a profoundly meaningful experience. The CHRO Philippines 2025 is more than just an event; it's a movement that empowers HR professionals to actively influence and sculpt the future of work.

DAY 1: CHRO CONFERENCE AGENDA

8.00am
Registration and Morning Coffee
8.50am
Opening and Welcome Remarks from the Chairperson

Audrey Arayata, Consultant - Fearless Inc

9.00am
KEYNOTE PRESENTATION: 2025 HR LANDSCAPE
Reimagining Value of HR to Help Drive Strategy in The Business Units for Long-Term Success
  • Reconfiguring HR structures & functions to adapt to the new business environment
  • Assessing HR processes and programs to build the agility required
  • Determining future changes in the workforce to anticipate future skill gaps

Gina Ordonez, Chief People Officer - PLDT Group

9.30am
PIVOTAL CHANGE: Cultural Transformation Journey
Is Your Culture Working For Or Against You?
  • Redefining CHRO roles as a strategic partner in developing ‘the right’ culture
  • Integrating cultural transformation with digital initiatives to enhance business capabilities
  • Prioritizing employee well-being that fosters engaged and productive workforce

Joe Buot, CHRO - Maxicare Healthcare Corporation

10.00am
Elevating Skills Intelligence: The Playbook to Workforce Empowerment and Organisational Effectiveness
  • Bridging knowledge and skill gaps in building a GenAI-ready organisation
  • Uncovering in-demand and fastest growing job skills to prioritise creation of training programs at scale
  • Quantifying the transformative impact of learning on workplace dynamics and talent development

Senior representative from Coursera

10.30am
Morning Refreshments
11.00am
Unlocking People Potential through the Seamless Fusion of AI and Transformative Learning
  • Tailoring adaptive and dynamic learning pathways for the modern workforce
  • Creating impactful blended and experiential learning journeys to boost engagement and ROI
  • Revolutionising learning modalities with GenAI and delivering tangible business outcomes at scale

Reserved for Sponsor

11.30am
PANEL DISCUSSION: RECRUIT TO RETAIN
Talent Retention & Talent Recruitment: Two Sides of The Same Coin
  • The strategic significance of investing in human capital for long-term success.
  • Innovative approaches to attracting and retaining top talent in a competitive market.
  • The impact of employee engagement and satisfaction on productivity and organizational performance.
Moderator:

Kurly De Guzman, Career & Leadership Coach - KDG Career, Leadership, Coaching

Panelists:

Patrick Patriwirawan Jr - Director, Bureau of Local Employment of the Department of Labor and Employment
Marco Angelo Padernal, Human Resources Director - Robinsons Retail Holdings Inc.
Luz Mercurio, Chief People & Culture Officer - Monde Nissin

12.15pm
Igniting Growth and Innovation with GenAI and Workforce Insights
  • Demystifying challenges and driving positive change with new age technologies
  • Scaling GenAI to transform work, improve people experience and enhance efficiency
  • Harnessing human-centred AI and data-informed decision-making for a competitive business edge

Reserved for Sponsor

12.45pm
Lunch & Networking
02.00pm
INTERACTIVE ROUNDTABLE DISCUSSION GROUPS [60 MINS]

We have got your key learning and development needs covered – Ask the experts and have your say!

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in a roundtable session of their choice, which has close relevance to their area of expertise and/or scope of responsibility.


ROUNDTABLE A

Reimagining Work in The Era of AI

Michelle Rubio, Chief Human Resource Officer - Union Bank of Philippines
ROUNDTABLE B

Upskilling and Reskilling the Future-Ready Workforce
ROUNDTABLE C

Enhancing Employee Experience through a Culture of Recognition
ROUNDTABLE D

Progressing Talent Engagement to Drive Business Excellence
ROUNDTABLE E

Rethinking DEI Metrics for Sustainable DEI Efforts
ROUNDTABLE F

Investing in Employee Health and Benefits to Boost People Vitality
03.00pm
NEXT & BEYOND
Leveraging the Value of an Age-Diverse Workforce
  • Addressing the potential conflicts arises from generational diversity in the workplace
  • Embracing generational diversity through knowledge transfer for continuous learning
  • Unlocking a multigenerational mix of talent pools to foster business resilience

Kirk Patrick Alimaza, Country Head of People - AirAsia Philippines

03.30pm
Afternoon Refreshments
04.00pm
Reserved for Sponsor
04.30pm
ACTIVITY-BASED SESSION: TALENT ACCELERATION
Accelerating HR Leadership with Strategic Talent Management in 2024

You need to take a holistic view of your talent pipeline, from your C-level executives down deep into your organization’s talent pool.

This Lecture-discussion on talent acceleration will shed some light on the following questions:

  • Does your organization lack a sufficient pool of leadership talent to address its needs?
  • Does your organization possess a strategic framework for the transition and continuity of leadership roles?
  • Is succession planning integrated into your strategic framework?
  • Can your organization effectively manage the loss of key leaders without a strategic succession plan in place?

Eric del Castillo, Vice President, Human Resources, Philippines & ASEAN (special projects) - Nissan Motor Corporation, Philippines

05.00pm
Leveraging AI in People’s Analytics
  • Empowering HR teams to drive business results through a comprehensive talent strategy
  • Analysing patterns in employee data to help HR leaders better understand employee behavior
  • Recognising meaningful insights from employee data to improve organizational performance
05.30pm
Closing Remarks and End of Conference

DAY 2: CHRO WORKSHOP AGENDA

Human Centric Culture: Shaping the Future HR

Date: 13th February 2025
Time: 9am-3pm
Facilitator: Fides V. Tanay, CEO & Strategic HR Coach - Faith & Possibilities Consultancy

To create real change, we need to cultivate a culture that brings more humanity to the way we lead and develop employees. In this workshop, participants will explore key actions that can help to build a human-centered culture within their unique organisational context, including how to measure productivity through relevant KPIs.

WORKSHOP DELIVERABLES

  • Engage participants through interactive modules, group discussions, and individual activities.
  • Provide practical tools, frameworks, and strategies relevant to the workshop topic.
  • Encourage active participation, sharing of experiences, and peer learning.
  • Guide participants in setting specific, measurable goals and identifying concrete steps to achieve them.
  • Help participants to connect training to real, workplace context.

WORKSHOP AGENDA

Session One: Peak HR Roadmap
Shaping meaningful employee experience focused on Purpose, Passion & Performance

Session Two: Pathways to Success
Creating a fantastic onboarding experience to set the new hires for success

Session Three: Great Leaders, Great Cultures
Empowering Quality Mind Leaders & develop Succession Management toolkit

WORKSHOP PROGRAMME SCHEDULE

08.30am
Registration and Coffee
09.00am
Session One: Peak HR Roadmap
10.30am
Morning Refreshments and Networking Break
11.00am
Session Two: Pathways to Success
12.30pm
Networking Luncheon
13.30pm
Session Three: Great Leaders, Great Cultures
15.00pm
Summary and Conclusion

CHRO SPEAKERS

Kirk Patrick Alimaza

Country Head of People
AirAsia Philippines

Patrick Patriwirawan Jr

Director
Bureau of Local Employment of the Department of Labor and Employment

Fides Tanay

CEO & Strategic HR Coach
Faith & Possibilities Consultancy

Audrey Arayata

Consultant
Fearless Inc

Joe Buot

CHRO
Maxicare Healthcare Corporation

Luz Mercurio

Chief People & Culture Officer
Monde Nissin

Eric Del Castillo

Vice President, Human Resources, Philippines & ASEAN (special projects)
Nissan Motor Corporation, Philippines

Gina Ordenez

Chief People Officer
PLDT Group

Marco Angelo Padernal

Human Resources Director
Robinsons Retail Holdings Inc.

Michelle Rubio

Executive Vice President & CHRO
Union Bank of the Philippines

ESG MASTERCLASS SPEAKER

Joanne Flinn

CHRO PHILIPPINES PARTNERS

SUPPORTING ORGANISATIONS

ASSOCIATE SPONSOR

SUPPORTING ORGANISATIONS

ticket prices and information for CHRO Philippines

Day 1: CHRO Philippines1-4 ticket(s) (SGD)5 tickets and above (per ticket) (SGD)

Early Bird (1 Sep to 31 Oct 2024)

S$299S$279

Advanced Saver (1 Nov to 31 Dec 2024)

S$399S$379

Regular Price (1 Jan to 13 Feb 2025)

S$499S$439
1 to 4 delegates (SGD)
5 or more delegates (SGD)
Day 1: CHRO Conference S$399 per delegate S$379 per delegate
Day 2: CHRO Workshop S$399 per delegate S$379 per delegate
[Bundle] Day 1 & Day 2: CHRO Conference & Workshop S$719 per delegate

Take advantage of our Advance Saver pricing from November 1 to December 31, 2024.

Note: Prices will increase to $499 per delegate after this period.

ticket prices and information for CHRO Workshop

Day 2: CHRO Workshop1 - 4 ticket(s) (SGD)5 tickets and above (per ticket) (SGD)

Early Bird (1 Sep to 31 Oct 2024)

S$895S$799

Advanced Saver (1 Nov to 31 Dec 2024)

S$945S$819

Regular Price (1 Jan to 13 Feb 2025)

S$995S$869

Register now

Reserve your
tickets now.

The CHRO series promises to be exciting this year.
But it'll be even better with you with us.

Kirk Patrick Alimaza

Country Head of People – AirAsia Philippines
Bio

With nearly twenty years in Human Resources, Kirk Patrick Alimaza has developed deep expertise in recruitment, employee relations, compensation, and training across a range of industries. His diverse experience in manufacturing, hospitality, and BPO has given him a nuanced understanding of multicultural dynamics, which is increasingly valuable in today’s global workforce.

As the Country Head of People for AirAsia Philippines, Kirk plays a crucial role in steering HR strategy and operations. His leadership not only highlights his HR management skills but also his ability to adapt to and excel in a rapidly evolving business environment.

Kirk’s regional experience, including his leadership of the HR team in AirAsia Indonesia and his role in co-managing the career site for AirAsia Group in Malaysia, illustrates his proficiency in handling complex, multinational HR challenges within the ASEAN region.

His recent accolades—being named one of Asia’s Top HR Thought Leaders by Speakin in 2024 and one of the Philippines’ Top 100 Talent Leaders by The Bridge—underscore his significant contributions and thought leadership in the HR field. Kirk’s career is a testament to his dedication to excellence and his impactful role in driving positive organizational change.

Patrick Patriwirawan Jr

Director – Bureau of Local Employment of the Department of Labor and Employment
Bio

Patrick is an experienced and accomplished labor policy researcher and university lecturer. He has a demonstrated history of working in a national government agency, as well as with various international organizations such as the International Labour Organization, Asian Development Bank, United Nations Economic and Social Commission for Asia and the Pacific, and the World Bank. Patrick specializes in a range of fields, including human resource management, organization development, industrial relations, labor policy analysis, and policy research. He holds a strong educational background, having earned a Master of Industrial Relations degree from the University of the Philippines – Diliman and a Bachelor of Arts degree in Behavioral Science from the University of the Philippines – Manila.

Fides V. Tanay

CEO & Strategic HR Coach – Faith & Possibilities Consultancy
Bio

Business-oriented, Global Strategic HR Leader with proven experience in building, developing, transforming, and scaling high performing & growing organizations.

Strategic partnerships with Owners & Top-level Executives in highly competitive, complex & fast-paced growth environment, thus, attaining business success. Innovative, Strategic, Transformative, Tenacious and Performance-driven Global HR leader with 30+ years of experience in leading organizations in the fields of pharmaceuticals, semicon, banking & property development.

Lead People Strategy, Talent Development, Leadership & Succession of Future Leaders achieving market leadership, growth, impact and sustainable business.

Audrey Arayata

Consultant – Fearless Inc
Bio

Audrey currently serves as a consultant at Fearless Inc., a consulting firm that aims to infuse innovation and humanity into its work, with a particular focus on Culture and Strategy interventions. She holds a Bachelor of Science degree in Communications Technology Management and a Master of Arts in Organizational Psychology from Ateneo de Manila University.

Additionally, Audrey is a Certified Action Learning Coach under the World Institute of Action Learning, and she utilizes this approach to assist teams and organizations in solving pressing and complex problems. Her professional experience spans research, learning and development, and cultural transformation.

Audrey began her career as an Instructor at the John Gokongwei School of Management in Ateneo de Manila University. During her time as an instructor, she was also involved as a researcher in projects with CIA Bootleg Manila, a brand and innovation consultancy firm that has supported numerous brands in the Philippines in identifying opportunities and exploring future possibilities.

Furthermore, Audrey has expanded her expertise in learning and development and cultural transformation as a consultant for Management Strategies, a global consulting firm based in Asia that specializes in Culture Branding and Transformation through strategy formulation, leadership development, capability building, and team engagement.

Audrey is a certified Gallup Certified Strengths Coach, and her top five talents are Individualization, Learner, Achiever, Significance, and Activator. She is passionate about education and health, and she is consistently seeking ways to enhance the learning and well-being of others.

Joe Buot

CHRO – Maxicare Healthcare Corporation
Bio

Luz Mercurio

Chief People & Culture Officer – Monde Nissin
Bio

Luz Mercurio is the Chief People and Culture Officer at Monde Nissin Corporation, a global food company known for brands like Lucky Me Instant Noodles, Skyflakes, and QUORN meat alternatives. With over two decades of HR leadership experience, she has driven people and culture transformations at various organizations across Asia Pacific.

Prior to joining Monde Nissin in 2021, Luz held HR leadership roles at global companies like General Electric, Philips Electronics, and Kraft Foods. At GE, she served as VP for Learning and Talent Acquisition and as Regional Leader for ASEAN GE Global Learning, and was a master trainer of Crotonville Leadership courses. Luz also founded and led StratLearn Consulting.

Luz is a prominent thought leader and speaker on succession planning, talent development, and cultural transformation. In 2024, she was recognized as one of the HR Icons in Southeast Asia and one of the most influential HR leaders from the Philippines. She was also named one of the top 100 Talent Leaders and Change Makers shaping the work culture in the Philippines. Luz balances her corporate work with her passion for photography and painting.

OTHER AWARDS AND RECOGNITION:

2024 – ONE OF THE 5O TOP THOUGHT LEADERS IN ASIA (SPEAKLN)

2017- CEO AWARD for Leadership in South East Asia (GE)

2016- GOLD AWARD – Above and Beyond recognition for designing and launching a global Talent Devt Program called RISE (GE)

2010- MANAGER’S AWARD for launching an Employer Branding Program benchmarked across Asia Pacific- University Relations and graduate traineeship called I Taste (Kraft)

Eric del Castillo

Vice President, Human Resources, Philippines & ASEAN (special projects) – Nissan Motor Corporation, Philippines
Bio

HR Generalist – has extensive experience in talent acquistion, talent management, people development, total rewards, employee relations, organization development and health and safety.

Trainer – certified facilitator for DDI – Interaction Management (Development Dimensions International, US). Conducted programs in coaching, building commitment, performance management and conflict management.

Targeted Selection Administrator – DDI TS Adminsitrator. Has trained and certified interviewers in Singapore, Malaysia and Hongkong.

Specialties: High potential identification and selection
Succession planning
Talent management
Employee relations
Strategic HR

Gina Ordonez

Chief People Officer – PLDT Group
Bio

Gina is Head of People Group for PLDT and Smart. Prior to this appointment she served as the Head of Process Management under Business Transformation Office since 2016.

She has over 20 years of experience in Process, Quality and People Management and a certified Six Sigma Black Belt professional.

She joined the PLDT Group in 2016 under the Business Transformation Office (BTO) and she later assumed as Smart People Group Head effective May 2016 before moving back to BTO in 2017 to head Process and Quality Management.

She worked within the MVP Group of Companies having held the position as Vice President for Service Operations and Quality Management at Makati Medical Center. Prior to joining the PLDT Group, Gina concluded a service quality consulting engagement with Security Bank. She also served as Head of Customer Experience for Consumer Banking in Citi where she also held various key positions in 16 years.

Gina is also a professional Corporate Coach who is certified to run Coaching Clinics. She is a registered Corporate Coach and Quality Management Consultant. She completed her professional Coach training from Coach U and currently a member of the International Coach Federation and Asia Pacific Alliance of Coaches.

Marco Angelo Padernal

Human Resources Director – Robinsons Retail Holdings Inc.
Bio

Marco is a seasoned Human Resources professional with 15 years of progressive experience spanning diverse industries. He currently holds the role of Associate Vice President, Human Resources at Robinsons Retail Holdings, Inc., one of the Philippines’ largest and most diverse multiformat retailers. Prior to his current position, Marco served as the Director of Organization at the restaurant powerhouse The Moment Group, where he led the HR function and reported directly to the company’s Co-Founders.

Before joining The Moment Group, Marco was with JG Summit Holdings, Inc., a large and diversified conglomerate in the Philippines, where he held the position of Director of Employee Experience & Engagement. In this role, he spearheaded key HR Digital Transformation initiatives and implemented impactful process improvements across the conglomerate, reporting directly to the Gokongwei Group Chief HR Officer.

Marco’s HR career began with Accenture, Inc. and Sky Cable Corporation. His well-rounded exposure to various industries has enabled him to develop in-depth expertise in diverse HR areas, such as Organization Development, Change Management, Culture-Building, Organization Design, Learning and Development, Talent Development, Training, Leadership Development, Competency Assessment and Development, Succession Planning, Performance Management, Talent Acquisition, Human Resources Information Systems, Digital HR Transformation, Employee Relations, Total Rewards, Compensation and Benefits, and HR Business Partnering. He has successfully led HR Digital Transformation initiatives utilizing leading technologies, including Darwinbox, SAP SuccessFactors, PeopleStrong, ServiceNow, and Qualtrics.

Academically, Marco holds a Bachelor’s Degree in Management with a minor in Strategic Human Resources Management from the Ateneo De Manila University. He has also completed the Certified Human Resource Professional Program, a globally recognized designation for HR professionals awarded by the International Federation of Professional Managers.

Michelle Rubio

Executive Vice President & CHRO – Union Bank of the Philippines
Bio

Joanne Flinn

Chairwoman of the ESG Institute
Bio

Thought leader, award-winning author and respected international keynote speaker, Joanne Flinn has brought inspiration, insight, and action to audiences across countries and industries. Her deep experience enables her to share true insights about digital disruption, change and leadership. Her empathy and realism help people succeed in business and life. As the Chair of the Environment, Social and Governance (ESG) Institute, Joanne works with Chairman and CEOs of global entities to develop, scale and deploy sustainability strategies.